WHAT WE DO
Loss><Gain are curators of immersive listening experiences that dissolve the boundaries of the traditional gig enviroment, placing audiences inside the performance for connected, collective listening.
It started with Sigur Rós. While managing the band, John Best began staging "Liminal" sets, deep-listening shows played in the dark, with audiences lying down inside the sound. They travelled from the Hollywood Bowl to David Lynch's Festival of Disruption, the LA Natural History Museum, and on to London, Reykjavík and beyond.
Years later, John met sound designer David Sheppard, and the idea grew. David saw what spatial audio could really do, not just surround a listener, but change how music is written and heard. The technology existed; almost no one was putting it in front of artists. So they did.
Since then we've created immersive work with Sigur Rós, at the V&A and Somerset House, at Kings Place, and for Unboxed 2022's Tour de Moon, with contributions from Jarvis Cocker, Kae Tempest, Anna Meredith and Gruff Rhys.
John Best
Co-FounderJohn Best previously the manager of Sigur Rós, Jónsi, James Canty and Cat’s Eyes, and founder of Big Dipper Productions, an artist management company based in London. He previously set-up the hugely successful music biz PR company Savage and Best - later Bestest - representing Pulp, Suede, Elastica, Morrissey and many, many more, in addition to managing the early career of (The) Verve.
DAVID SHEPPARD
Co-FounderDavid Sheppard has collaborated on music projects ranging from contemporary classical with opera companies and orchestras to electronic and jazz, recently producing work with Hannah Peel, Jon Hopkins and Speakers Corner Quartet. Beyond performance events he has also developed installations and immersive experiences including the design for the first ever hyper-reality opera, Current Rising, commissioned by the Royal Opera House, and an interactive sound design for the Opera, Passion Power and Politics exhibition at the V&A.